David Barton Gym is a chain of boutique gyms with branches in New York, Miami, Chicago, Seattle and Los Angeles. The spaces are lavishly decorated mixing a plush maximalist vibe with a Rock'n'Roll aesthetic. The architecture is reflected in the campaign and collaterals and the tongue in cheek sensibility also infuses the physical spaces in return. I have single-handedly worked on every single aspect of the brand, small to big: Campaigns, collaterals, promotional material, packaging, architecture design.
See also the other "chapter" here on Behance for more David Barton Gym.